Dapper Dan Matt Paste


The Dapper Dan Matt Paste is our flagship product, a classic in the lineup, and you will not find a better or more versatile matt styler. Infused with organic clay to mold hair according to the desired style. Whether you require a messy style, partings, quiffs, this product will do it all!

Fragrance: Vintage Cologne

Key Features:

  • Strong hold men’s styling pomade with a low shine finish.
  • Provides a strong yet flexible hold that is great for all styles.
  • Vintage cologne scent for a subtle, masculine fragrance.
  • Washes out of hair easily, the first time.
  • Only takes a small amount to go a long way, making dapper Dan one of the most affordable premium brands on the market.

IngredientsAqua, Lanolin, PVP, Alcohol denat, Petrolatum, Cetearyl alcohol, PVP/VA Cera alba (Beeswax), Copolymer, Copernicia cerifera (carnauba) wax, Propylene glycol, PEG-20 Glyceryl stearate, Polyacrylamide, Parfum, C13-14 Isoparaffn, PEG-8 Beeswax, Laureth-7, Citrus medica limonum peel oil, Rosmarinus offcinalis leaf oil, Pogostemon cablin oil, Lavandula angustifolia oil, Salvia sclarea oil, Phenoxyethanol, Disodium EDTA, Ethylhexylglycerin, 2-bromo-2-nitropropane-1, 3-diol, Linalool, Limonene, Hexyl cinnamal, Alpha-isomethyl ionone, Butylphenyl methylpropional, Benzyl salicylate, Geraniol, Citral, Citronellol.

Made in the United Kingdom. 

Tea Tree Shaping Cream

Strong, Flexible Texture

Get hair into shape with pliable definition that’s like putty in your hands. This hair styling cream locks in style with long-lasting hold, a strong matte finish. It has mesh-like fibers that define and separate while botanical ingredients invigorate and leave hair smelling great.

Hair Type: Ideal for All Hair Types.
Fragrance: A burst of cool mint, tea tree and citrus refreshes and revives the senses.
Stylist Tip: Great for providing piecey definition in shorter styles like shags, crew cuts and choppy crops.
How to use: Apply a small amount to fingertips and work into damp or dry hair, style as desired.

Aqua (Water, Eau), C12-15 Alkyl Benzoate, Ozokerite, Petrolatum, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba, Cire de Carnauba), PEG-10 Soy Sterol, VP/VA Copolymer, Alcohol Denat., Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Polyisobutene, Melaleuca Alternifolia (Tea Tree) Leaf Oil, BHT, Caprylic/Capric Triglyceride, Ceteareth-6, Citric Acid, PEG-150 Distearate, PEG-90M, Silica, Sodium Acrylates Copolymer, Sorbitan Oleate, Stearyl Alcohol, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Laurtrimonium Chloride, Sodium Bisulfite, Parfum (Fragrance), Hydroxycitronellal, Limonene, Linalool. [G04]

Sustainable Packaging
As part of our long-standing commitment to the environment, our products are phasing into PCR* (post-consumer recycled) packaging, as noted by this symbol.

American Crew Whip

An airy, weightless whipped formulation that provides subtle texture and control for a natural, effortless look. This unique styling whip readily absorbs into hair – providing definition and separation without adding weight or stickiness – to deliver a light, pliable hold and natural shine for healthy looking hair.


  • Delivers natural and effortless looks
  • Weightless formula distributes easily through hair
  • Light, pliable hold with natural shine for healthy looking hair
  • Creates definition and separation
  • Offers flexible control
  • Provides fullness and volume
  • Leaves hair feeling soft and moisturized
  • Subtle minty fresh fragrance (tea tree)


Apply a small amount to palms and emulsify to loosen the whip. Apply evenly through damp or dry hair with fingertips to create soft, pliable hold and separation. Layer and style as needed to achieve desired look.

Recommended for fine to coarse hair types with medium to long hair lengths.

Aqua/Water/Eau, Stearic Acid, Caprylic/Capric Triglyceride, PEG-6 Caprylic/Capric Glycerides, Glycerin, Hydrogenated Castor Oil, PVP, Parfum (Fragrance), Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-25 Hydrogenated Castor Oil, Aminomethyl Propanol, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Phenoxyethanol.

Truefitt&Hill Styling Paste

Our Styling Paste is the “pomade” of its day. Perfect for short to medium hair it can be used to create touchable hold and texture with a natural sheen. To increase hold and definition, simply add more. Work a small amount through damp or dry hair to create your look.

Not sure which hair styling product to use? Consult our Men’s Hairstyling Products Guide
Aqua/Water/Eau, Pvp, Lanolin, Petrolatum, Cetearyl Alcohol, Ethylhexyl Palmitate, Paraffinum Liquidum (Mineral Oil), Vp/Va Copolymer, Propylene Glycol, Copernicia Cerifera Wax, Ozokerite, Kaolin, Ceteareth-20, Parfum/Fragrance, Diazolodinyl Urea, Iodopropynyl Butylphenyl Coumarin, Alpha-Isomethyl Ionone, Linalool, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, CI 19140 (FD&C Yellow No5), CI 14700 (FD&C Red No4), CI 42090 (FD&C Blue No1), CI 17200 (D&C Red No33).
Product Size – 100ml
Made in England

Mitch Reformer Texturizing Hair Putty


A powerful hold with zero shine, this versatile hair putty leaves a natural-looking matte finish that’s ideal for creating textured, relaxed hairstyles. Specially formulated for men, it contains thickening ingredients that bulk up fine and thinning hair, leaving it full and healthy-looking.

Fragrance: Invigorating pine and fresh lavender.

How to use: Work a small amount into your hands and distribute through damp hair (for lighter hold) or dry hair (for stronger hold).

  • Vegan
  • Paraben Free 
  • Gluten Free

Mitch Construction Paste


Shape and shift textured looks with MITCH Construction Paste. Specially formulated for men, this fibrous, mesh-like hair constructor is pliable enough to form, separate and define any hair type. Long-lasting styling fixatives secure the style, while conditioning ingredients leave hair soft and manageable. Great for forming messy, undone styles, the flexible hair paste offers elastic hold with a crunch-free finish and no flaking.

Hair Type: Ideal for All Hair Types.

Fragrance: Infused with the invigorating scent of pine and fresh lavender.

Stylist Tip: Use to create messy, undone hairstyles.

How to use: Work a small amount through damp or dry hair and style as desired.

  • Vegan
  • Paraben Free
  • Gluten Free

Lock Stock & Barrel Ruck Matte Putty

Ruck Matte Putty
The one with matte finish & firm hold.

The Details:
For the unconformity. Messy textured style with a firm Hold.

  • Firm Hold
  • No Shine
  • Pliable Finish
  • Water Soluble
  • Paraben And Phthalate free
  • Certified cruelty free

Get the Result:

Rub Between Fingers, apply to damp or dry hair. Avoid contact with eyes.

Size: 3.53oz / 100g
Made In England
Fact Sheet

American Crew Fiber

Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For high hold with low shine.
  • Lanolin: Humectant and emollient responsible for unsurpassed hold.
  • Cetyl Palmitate: An emollient that provides a smooth after feel.
  • Ceteareth-20: A fine conditioner and an excellent emulsifier.
  • Beeswax: Protects against moisture loss while providing total control.


For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired

D:fi D:Struct Molding Cream

D:Struct Molding Cream allows for easy and versatile styling. Provides high hold with matte finish.

Features and Benefits

  • High hold
  • matte finish
  • Cactus Extract and Sugar Cane moisturize and add softness
  • Lanolin is an emollient that provides ultimate control

How To Use

  • Work a small amount through damp or dry hair.